TRATON LOGO REVEAL
Creative Direction / Design / Execution
In conjunction with VW Truck and Bus, and several agencies, Parasol Island developed the look and environmental motion design for the premiere of the TRATON Group, Transforming our ideas of Transportation in the world today. We took the many modes of transportation and the idea of transformation to evolve into the TRATON logo. Roads and bridges became traced with beams of light while the individual letters constructed from the illuminated elements, ultimately forming the logo. The event took place in Hannover at the 2018 IAA commercial vehicles expo. The media played on a 12m 4k LED wall, concentric ceiling rings, an LED internet dome, and many large screens throughout the media hall.
The city…
Aerial views show roads becoming illuminated shapes
The view most of us see, after being overtaken.
C4D r19, Cycles 4d, X-Particles, 50fps @4k. @2021 TRATON, Parasol Island, GmBH, Jupiter Pictures Inc. All Rights Reserved.