HELLA SMARTFACE IAA FILM

Creative Direction / Execution

Hella and Plastic Omnium joined forces to engineer and design a modular SMART front fascia for the auto industry. The demo car was a Jaguar F-PACE. It included custom LED design, Radar and LiDAR, multiple cameras, projector and laser light systems in an aerodynamic all-in-one fascia . Jupiter Pictures was approached by BlauePferde GmBH in Munich to delelop a film for the IAA Auto show in Frankfurt. The demonstration film was to be seamless, informative, and engaging. The CAD data was converted to C4D and then animated, down to the screws and bolts, to show the precise build quality and specific usability. Musikvergneugen once again provided the super chill, electronic soundtrack with sound effects. Many thanks to Hella, Blaupferde, and Musikvergneugen!

@2021 Blauepferde, Hella, Plastic Omnium. Musikvergneugen. All rights reserved.